Message
The premise of happiness is inconvenience, and the premise of non-pleasurable happiness is conflict. The competition for survival in the ecological system has become a capitalist society with rules, and with the added division of roles, a hierarchy has been created. Without questioning this, we cannot fulfil our true potential in an environment full of contradictions.
This phenomenon occurs not only in human society, but also in the business world.
For example, 90% of world trade is carried by sea, and Asia has many regions adjacent to geopolitically important areas (chokepoints) on these maritime trade routes. This geopolitical advantage and the abundance of resources in the Asian region inherently offer business advantages in a wide range of sectors. However, to date, the uniqueness of the Asian region has not been widely demonstrated, and there are scattered adverse effects from the formation of a business model centred on developed countries with high purchasing power, and the eventual unconscious acceptance of this contradiction.
We at the Bezalel Group derive our ideas from a combination of the contradictions that have not yet been reached and the potential that already exists, and develop businesses and products that are truly needed.
The products manufactured by our organisation are unique, but we strive every day to achieve continuous technological innovation that adapts to the times, in the belief that they will be yours tomorrow.
Yohei Kurohara
General Manager & Board of Executive Officer
Long-Term Business Plan
The BEZALEL Group is working on businesses in countries where Asian geopolitical advantages and population growth are expected.
We believe that the 21st century is an era that requires a business model that is in tune with social conditions, the environment and individual growth processes. At the same time, the Sustainable Development Goals (SDGs) are not only about technological innovation, but also about the environment.
We work with experts in each field and with local people to promote technologies and products that meet the needs of each region, and to develop new forms of industry.